It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.

That said, overall podcasting user demographics give a broad perspective on the medium. READ MORE

Music, voice over, content management, interview process and iTunes propagation were just some of the services that we executed for the On Paper Podcast.  Make sure and check it out on Itunes.  You can also check out the blog www.papertellsastory.com

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chromakey Method of electronically inserting an image from one video source into the image of another through areas designated as its “key color.” It is frequently used on news programs to display weather graphics behind talent.

compositing Superimposing multiple layers of video or images. Each layer may move independently. Titles are a simple and common example of compositing.

crawl Text or graphics, usually special announcements that move across the screen horizontally, typically from right to left across the bottom of the screen.

cross-fade Simultaneous fade-in of one audio or video source as another fades out so that they overlap temporarily. Also called a dissolve.

cut Instantaneous change from one shot to another.

cutaway Shot of something other than principal action (but peripherally related), frequently used as transitional footage or to avoid a jump cut.

filter effect Digital effect added to colorize or otherwise alter a clip in post-production.

jump cut Unnatural, abrupt switch between shots identical in subject but slightly different in screen location, so the subject appears to jump from one screen location to another. Can be remedied with a cutaway or shot from a different angle.

We have a whole bunch more, just ask and we can educate you on the Jargon!

Weston Lifestyle!

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• Restaurants use restaurant marketing techniques,
• Software companies use software company marketing techniques,
• Casinos use casino marketing techniques,

. . .and so on.

But if you do the same thing as everybody else, you look like everybody else. The fancy marketing term for that is Functional Equivalency.

What’s really needed to increase the connection between you and your prospects is to stop producing yet another bit of written marketing collateral (which is the same thing your competitors are likely working on right now), and try something better—and much more impactful. You can turn the day-to-day efforts of your company into an ongoing story that gives your listeners a real sense of who you are, what you do—and how you are solving the problems facing your customers & prospects.

So the question begs how? Just ask us and we will tell you!

We can show you how they have taken a completely unscripted and unrehearsed show and turned it into a forum for massive self promotion by carefully marketing and promoting it via Facebook, MySpace, Digg, Twitter, Pownce, and other networking channels. As a result of these Web 2.0 tactics, Wine TV has been featured by Conan O’Brien, Ellen, Time Magazine, Nightline, The Wall Street Journal, and other national media outlets.

The Key? Narrow the options and control the content.

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