In simple terms the long tail is the creation and flourishing of thousands of niche’ content areas in media, consumer goods, food, tech and just about anything you can imagine.  The masses are looking for more channels that are focused on what they want.  Becoming a rock star in your niche is the one thing that can make your business, product or service really standout.  And it’s just us preaching to the choir–

It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.

That said, overall podcasting user demographics give a broad perspective on the medium. READ MORE

On Paper is a podcast on eco and sustainability topics in the B2B space.  This podcast was created from the ground up for a client that looks to build awareness about ecological impact and sustainable sources for the paper industry.

Music, voice over, content management, interview process and iTunes propagation were just some of the services that we executed for the On Paper Podcast.  Make sure and check it out on Itunes.  You can also check out the blog

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When get a chance to gab with you we may use these terms, so feel free to sound geeky with us..

chromakey Method of electronically inserting an image from one video source into the image of another through areas designated as its “key color.” It is frequently used on news programs to display weather graphics behind talent.

compositing Superimposing multiple layers of video or images. Each layer may move independently. Titles are a simple and common example of compositing.

crawl Text or graphics, usually special announcements that move across the screen horizontally, typically from right to left across the bottom of the screen.

cross-fade Simultaneous fade-in of one audio or video source as another fades out so that they overlap temporarily. Also called a dissolve.

cut Instantaneous change from one shot to another.

cutaway Shot of something other than principal action (but peripherally related), frequently used as transitional footage or to avoid a jump cut.

filter effect Digital effect added to colorize or otherwise alter a clip in post-production.

jump cut Unnatural, abrupt switch between shots identical in subject but slightly different in screen location, so the subject appears to jump from one screen location to another. Can be remedied with a cutaway or shot from a different angle.

We have a whole bunch more, just ask and we can educate you on the Jargon!

Weston Florida, a small sleepy community in the hot bed of the Fort Lauderdale area will now have a new video & audio podcast that will be available to showcase, restaurants, nightlife and community happenings. With big markets its hard for the major cable an news stations to really inform the community about what is happening.. Here it is!

Weston Lifestyle!

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When most companies set out to sell and market their products or services, they tend to use the same techniques as everybody else in their line of business. . .

  • Restaurants use restaurant marketing techniques,
  • Software companies use software company marketing techniques,
  • Casinos use casino marketing techniques,

. . .and so on.

But if you do the same thing as everybody else, you look like everybody else. The fancy marketing term for that is Functional Equivalency.

What’s really needed to increase the connection between you and your prospects is to stop producing yet another bit of written marketing collateral (which is the same thing your competitors are likely working on right now), and try something better—and much more impactful. You can turn the day-to-day efforts of your company into an ongoing story that gives your listeners a real sense of who you are, what you do—and how you are solving the problems facing your customers & prospects.

So the question begs how? Just ask us and we will tell you!

Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, we can show you how to create branded entertainment of your own that connects with viewers – use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be “edgy” by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. We can show you how to use your media budget in a whole new way.