Need help with your media budget – don’t spend with us!

03Apr08

Americans viewed nearly 9.5 billion online videos in November 2007 and large and small advertisers are clamoring to get into the online video space. Everyone has laughed at their share of Cats Swinging on Ceiling Fan videos but who wants to advertise their product next to one? Using successful methods from cable television advertising, we can show you how to create branded entertainment of your own that connects with viewers – use existing online videos to extend your reach. Find out how you can identify and connect with online videos and video podcasts that have built-in audiences and are safe for your brands or how you can be “edgy” by taking a risk. Know the difference between pre-rolls, post-rolls, mid-rolls, ad insertions and sponsorships. Understand how audiences are measured, where you can go to get third party statistics and what return you can expect on your investment. We can show you how to use your media budget in a whole new way.

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