Archive for July, 2008

In simple terms the long tail is the creation and flourishing of thousands of niche’ content areas in media, consumer goods, food, tech and just about anything you can imagine.  The masses are looking for more channels that are focused on what they want.  Becoming a rock star in your niche is the one thing […]


On Paper is a podcast on eco and sustainability topics in the B2B space.  This podcast was created from the ground up for a client that looks to build awareness about ecological impact and sustainable sources for the paper industry. Music, voice over, content management, interview process and iTunes propagation were just some of the […]