The Long Tail Cometh


In simple terms the long tail is the creation and flourishing of thousands of niche’ content areas in media, consumer goods, food, tech and just about anything you can imagine.  The masses are looking for more channels that are focused on what they want.  Becoming a rock star in your niche is the one thing that can make your business, product or service really standout.  And it’s just us preaching to the choir–

It would be a mistake to think that the average podcast user is a 23-year-old male with a college education and a really big comic book collection. Podcast users are not a homogeneous group, and downloads range from music to religious broadcasts to museum tours.

That said, overall podcasting user demographics give a broad perspective on the medium. READ MORE


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